Tuesday, December 04, 2007
by Kent Redding & Terrill Fischer
According to a recent study done by the Human Capital Institute, Austin ranked in the top ten cities in the country viewed as most desirable for relocation, according to a recent study on talent markets. The study, "Talent Markets: The Importance of Location in the Competition for Human Capital," named Austin the sixth most desirable city for relocation out of more than 30 cities examined in the United States. The study was co-sponsored by the Human Capital Institute and Monster.com.
Talent Demand
The Human Capital Institute kicked off their annual survey and report authored by John Eggert, Ph.D., and Allan Schweyer, titled "Talent Markets: The Importance of Location in the Competition for Human Capital." The reports draws upon detailed survey findings to guide employers and regional governments in becoming more effective at recruiting and retaining talent.
"Employers and governmental entities within a given region can play an important role in attracting new talent by promoting the unique advantages they offer to residents in concrete terms," said Schweyer, president and executive director of the Human Capital Institute and author of 'Talent Management Systems.' "Our study found that the 'brand,' or perception of a city, is a critical factor in the decision-making process for candidates. Therefore, cities and employers that understand, manage and promote their brands will be best positioned to attract and keep knowledge workers of all ages."
Workers' Top 10 Preferred Metropolitan Areas
Survey respondents said their preferred top ten metropolitan areas for job relocation, in order of preference, are:
- San Diego
- San Francisco
- New York
- Atlanta
- Boston
- Austin
- Denver
- Los Angeles
- Seattle
- Portland, Ore
The full report can be accessed at: www.humancapitalinstitute.org